I think the trick is to leverage our advantages. What advantages do free games have over commercial games?
The "indie" meme is a strong one. There are lots of people who identify with "indie music" and numerous other type of "DIY" / "underground" projects. I think indie games can tap into some of this "non-mainstream" cool.
If I were a marketing wiz, I think my goal would be to craft a compelling image of the "indie gamer". Most gamers are not aware of independently published games. Is there a difference between an indie gamer and a commercial gamer? If we can create an attractive image of the "indie game group", and get people to buy into that identity, it'll draw a lot of eyeballs this way.
How can we sculpt that meme? .... let's see ... Indie Gamers...
-are less concerned with the "superficial" elements of the game, such as illustrations or online content
-are more willing to experiment with different game styles
-will be the ones who discover the Next Big Trend in gaming
-have better snacks at the table due to the money NOT spent on books
If you were to create a pamphlet for 1km1kt, I think you'd want to include some of this imagery, and a list of games from the thread. "Here are some free games which are fun and quick to play." - that's a powerful hook! The pamphlet would also contain instructions to pass this around to your gamer friends. The goal would be to get it passed around at a D&D game. People might say, jeez, it feels like we've been playing this game for YEARS, I wonder what other styles of games are out there? Mm, this one sounds like fun...
sorry to get on a bit of a tangent
