Disclaimer: This is a cynical look at things, I'm not saying that anyone has done these things on purpose (if they did, then they're evil geniuses) only that it fits into some of these methods.
I've been thinking about hazing and RPGs. No I'm not looking at hazing my players, well on purpose but think about this. It takes a bit of effort to read an RPG, your brain has to struggle a bit just to get to the privilege of playing. In a small way isn't that like hazing?
Now think about a free RPG and a paid RPG. With a free RPG, I just download it. Maybe it looked interesting but I'm busy and so I stuff it away on my hard drive. Maybe one day I'll read it. With an RPG I pay for, I make sure I read it, even if I don't particularly like the system it (cough Palladium) I still play it because if I don't, why did I pay for it? Cognitive dissonance at work. Free games don't have that.
Now imagine a forum where, in order to engage in the conversations there, you have to read vague theories about how RPGs work and if you disagree, you are publicly quarantined by the site admin as he "convinces" you of the theories. You
must engage in this conversation or you are reduced to a third class citizen no matter how poor a job he does of explaining things to you. Sound vaguely like hazing?
Then the admin of said forum puts out games and the people praise him because he uses his formula and theories. Since they have been conditioned to express things on his terms, they cannot say the game is bad because they have bought into the theories behind it. Sounds like counter-attitudinal advocacy.
Now another forum opens up. It says "we like the ideas, we just want a little freedom". Now this is brilliant because this forum picks up the third and second class citizens and maybe even some of the true believers who see people having fun. The same sense of elitism carries over though. "We have mastered the theory, therefore we are the elite gamers." This thought is officially denied but it still floats in the background (genius, although I can't imagine it's intentional). Now when a game is made according to the theories, others have to praise it and buy it because if they don't, they're dropping behind, becoming less elite and because they endorse and champion the theories it is founded on.
There you have cognitive dissonance going from slightly gray to really dark. I think we just look at things and say "that's how it works" and don't give it another thought. Kickstarters seem to be a nice friendly way to use some of these concepts in an "off white" way. I'll be using one in the next month or so, let's watch this potential train wreck with morbid curiosity and see what can be learned for free games. I just have to sell the kickstarter to enough people to get it off the ground. The question is how do I do that without being evil?